We're excited to be relaunching this British Heritage brand to visitors and keen gardeners at the RHS Chelsea Flower Show in 2021. It's been nearly twenty years since Parigo was at Chelsea so we are delighted to be back!
With the show moving from May to September this year, it's a fantastic opportunity for us to be able to show off the beauty of Alstroemeria. Although Autumn is not the most flowery time of year for many plants, Alstroemeria flower right up until October.
Our exhibit will demonstrate, in a contemporary way, the extraordinary colour range of these versatile, repeat flowering plants.
So you'll get to see them in all their blooming glory!
Parigo was originally established in the UK in 1938 by John Goemans who was the first in the world to grow Alstroemeria commercially under glass. In 1959 Goemans bred and introduced the first Alstroemeria variety specifically intended for glasshouse growing. By the mid 1960s he had bred an entire collection and it was some years before anyone else could emulate the success.
In 1985 Bob & Frank Goemans took charge of the remaining Spalding site, with his brother Frank Goemans managing the Chichester site. By the end of the century it was decided to concentrate on the breeding and propagation of the Alstroemeria for both the cut flower and garden markets.
Come 2019, Frank decided it was time to retire. Rather than shutting the business down he thought he'd find someone he could pass his father's Alstroemeria legacy on to. Frank handpicked Alec White to take over his treasured family business because of his success in growing peonies and his brand PrimroseHall Peonies.
After taking over the Parigo brand in 2019, Alec plans to reignite the breeding programme and bring this British horticultural heritage brand into the 21st century. He is committed to producing the highest quality Alstroemeria plants for our customers. His passion is to show the world what a fantastic assortment of Alstroemeria are available, both as cut flowers and as garden plants.
Parigo at Chelsea
As a British bred and grown flower, Parigo fits right in to one of the themes of this year's show - sustainability and environmental awareness.
In line with this, there is a new competition - The Chelsea Flower Show Floristry and Floral Design – with the main theme “Our World”. The aim is to create awareness around our environmental impact, particularly in the cut flower industry. Making small changes over time can make a big difference!
Entrants will choose between ‘Floral Windows’ and ‘Floral Installations’ which have the following options:
‘Floral Windows’ will have the themes ‘British Blooms’ or ‘Preservation’ to emphasize the importance of keeping things local and reusing plant materials to reduce those carbon footprints.
‘Floral Installations’ will be centred around ‘Pollination’ and the ‘Beauty of Nature’. These designs will be required to use plants from the RHS Plants for Pollinators list or carry a strong horticultural message in the design.
Find out more about the exhibitors here.
Better yet, get some tickets and see us all in person!